Crew Campus

11/10/2025 - 16/10/2025

Designed a student dashboard for the Crew Campus app that provides quick access to essential campus services like Mensa, dorm services, complaints, OPAL transport, events, payments, QR, and notifications, focusing on a clean, simple, and user-friendly UI.

Project Background & Personal Journey

Crew Campus originated from my personal experience as an international student navigating daily campus life using multiple disconnected apps for food, transport, payments, complaints, and events. Switching between platforms often felt confusing and time-consuming.

This challenge motivated me to design a single, unified solution that simplifies student interactions with campus services. Through Crew Campus, I focused on understanding real student pain points and translating them into a clean, intuitive, and accessible dashboard.

This project reflects my growth in user-centered thinking, UX research, and UI design, while also representing my journey of designing a practical solution inspired directly by my own student life.

Problem

Students rely on multiple separate apps for campus services like food, transport, payments, and events. This fragmentation causes confusion, extra effort, and wasted time. There is a need for one simple, unified platform to manage all campus-related activities.

  • Multiple apps are needed for food, transport, payments, events, and services, increasing confusion
  • Switching between platforms wastes time and increases mental effort for students
  • Important updates and notifications are often missed due to fragmented systems
  • Inconsistent UI and navigation reduce usability and efficiency
  • A single unified platform can simplify campus life and improve the student experience

Research

To understand student needs, I conducted informal research through peer discussions, personal observations, and quick surveys among university students. The findings showed that most students use multiple apps for food, transport, payments, events, and campus services, which leads to confusion and inefficiency.

User Surveys & Interviews

I conducted short surveys and informal interviews with university students to understand their daily campus challenges. Most participants reported using multiple apps for transport, food, payments, events, and services, which felt time-consuming and confusing.

Key Takeaways

  • Students rely on multiple apps for campus services, causing confusion and inefficiency
  • Quick access to essential features is more important than advanced or complex options
  • Clear navigation and simple dashboards were strongly preferred
  • Many users miss important updates due to scattered notifications
  • A unified, all-in-one platform was seen as the most valuable solution

Usability Testing

I created an interactive prototype and conducted an initial test with a small group of potential users. The test was structured to provide insights into the user experience and the app's intuitiveness.

Task 1: Access campus services

Users were asked to find food, transport, and payment options from the dashboard. Most completed the task quickly, confirming clear navigation.

Task 2: Raise a complaint

Users tested the complaint flow and identified minor label clarity issues, which were refined for better understanding.

Task 3: Check events & notifications

Users explored upcoming events and alerts, helping improve information hierarchy and visibility of updates.

What Crew Campus Taught Me

Crew Campus taught me how to design with real users in mind, not just visuals. I learned to identify genuine student pain points, structure information clearly, and prioritize simplicity over complexity.

The project strengthened my skills in user research, wireframing, prototyping, and usability testing using Figma. Most importantly, it helped me understand how thoughtful UI/UX decisions can directly improve everyday user experiences and solve practical problems.